Kaplan: Creating flexible content with XML and Typefi


The team at Kaplan Professional Education needed to find a way to make their content more flexible, and XML seemed to be the answer. But what kind of XML? And once they had XML, what could they do with it?

In this case study from the 2019 Typefi User Conference, Peyton Bentley (Information Architect, Kaplan Professional Education) talks about how the Kaplan Professional Education team implemented DITA, and explains how using XML has not only improved their publishing workflows but has truly made their content more flexible.

“Structured content is more consistent content.”

Eric Damitz (Senior Solutions Consultant, Typefi) also explains Typefi’s approach to DITA workflows and the exciting possibilities this format has to offer.

Slide Deck (PDF)

Peyton Bentley

Peyton Bentley

Information Architect | Kaplan Professional Education

Peyton has worked in printing and publishing for over 20 years, and has been involved with numerous aspects of the industry, from editing to layout to printing. His interest in cutting-edge technology drew him to e-book creation and then to DITA.

As the first Information Architect for Kaplan Professional Education, he has been involved with developing the roles and responsibilities of the IA position, creating a content model, and moving legacy content to DITA.

Eric Damitz

Eric Damitz

Senior Solutions Consultant | Typefi

As a Senior Solutions Consultant, Eric works with customers to determine the best way to use Typefi for their particular needs, and then implements their solution. He started in publishing over 20 years ago as a TeX typesetter at a small development house, where he learned such valuable skills as opaquing film, making Dylux proofs, and pasting up forms with hot wax. He also learned desktop publishing, which was somewhat more useful.

He moved to a large educational publishing company and spent 17 years as a production manager working with his colleagues to re-invent how publishing works—several times.

Eric’s particular skillset focuses on publishing automation, workflow improvement, and single-source publishing for both digital and print.