Jane Musser is Vice President of Production for Avalon Travel, publisher of Rick Steves guidebooks and Moon Travel Guides. Avalon Travel implemented Typefi in 2011, and the production team has continually improved its Typefi workflows over the past six years.
In this presentation from the 2017 Typefi User Conference, Jane provides some background on each series, including aspects of production that are unique to each, and talks about how Typefi’s technical solutions—particularly XSLT transforms and InDesign scripts—have helped Avalon Travel realise significant time savings, even in a nontechnical industry with nontechnical users.
With Typefi, publishing is a much simpler process and infinitely more streamlined. Ultimately, Typefi has given us more capacity in the production department to expand and grow our lists.