In this presentation from the 2023 Typefi User Conference, Jason Mitchell, Typefi VP Customer Success, and Stephen Pashby, Project Manager at DesignHammer, discuss the various phases of the Typefi website redevelopment project including the planning, the goals, and the solutions that were involved in the redesign.
The project was driven by an internal desire from Typefi to improve the organisation’s presence online. The old Typefi website was full of great information, but it wasn’t organised clearly and much of that information was difficult to find. Additionally, the website had built up substantial technical debt which was becoming a roadblock to future initiatives.
Typefi chose DesignHammer, a web design agency out of North Carolina, to take on the project and revamp the Typefi website.
The project began with an extensive Discovery process during which the Typefi team discussed a wide range of topics including the audiences the website needs to serve, what those audiences need from the site, the information available on the site, and the overall look, feel, and structure that Typefi wanted.
In the end, DesignHammer and the team agreed on a robust project plan that offered numerous solutions aimed at helping Typefi achieve its goals. DesignHammer developed the website and Typefi refreshed and reorganised all the content within it, resulting in a clean, modern website where everything is easy to find.
Check out the video for a full recap of the extensive website redevelopment project.