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Take control of your content and DO MORE
Many organisations implement a Content Management System (CMS) or an Automated Publishing System (APS) with some vague concept of content reuse and without a clear view of what they want to achieve.
To best leverage the benefits of a CMS or APS, it’s helpful to understand your content and how you use it, articulate clear goals on what you want to achieve with your content, and complete a content analysis. As part of this process, it is especially important to develop a semantic, structured approach to content development, including the creation of style naming conventions, style guides, and style templates.
This white paper guides you through a series of steps that you can take to help your organisation manage content more efficiently, including:
Developing a content strategy;
Conducting a content analysis;
Coming up with a semantic style naming convention; and
Creating editorial and design style guides.
Soon everyone on your team will be using the same language to speak about your content, you’ll know exactly what you’re producing and where it needs to go, and you’ll be able to move content between your templates much more easily because all your style names will be consistent.
If you’re ready to take it further, you’ll be well prepared to consider how content management systems, automation, and XML could fit into your publishing process.