The PDF can offer those of us in the world of publishing and content some interesting blueprints for success. In this piece, learn more about what the development of the PDF can teach us when it comes to developing our products, driving popular appeal and soaring above competitors in the marketplace.
It is a curious thing, publishing books. I’ve never been sure if it is more art or science; either way, there is no doubt that both are involved, and one without the other amounts to naught.
Access to literature has come a long way since early handwritten manuscripts, thanks to moveable type and the printing press, largely attributed to Johannes Gutenberg. The “technology” Gutenberg leveraged was his own trade of blacksmithing. This is as far from being a scribe as you could imagine—metal versus paper, a loud, hot workshop versus the quiet library environment.
It is unknown how or why Gutenberg formalised the concept of moveable type and the printing press, but it is an early example of “disruption” by someone “outside of the business”.
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