In 2020, Adobe estimated that there were more than 2.5 trillion PDFs in existence – that’s more than 320 PDFs for each person on Earth! In that same year, about 303 billion PDFs were opened using Adobe Document Cloud.
The PDF can offer those of us in the world of publishing and content some interesting blueprints for success. In this piece, learn more about what the development of the PDF can teach us when it comes to developing our products, driving popular appeal and soaring above competitors in the marketplace.
The word “standard” does not appeal to the creative spirit of publishing. With connotations of enforcing rules and guidelines on people, it appears to be the very antithesis of creativity!
Looking at the broad variation of beautiful publications available, this surely is proof that publishing thrives on non-conformity and thinking outside the box?
It is a curious thing, publishing books. I’ve never been sure if it is more art or science; either way, there is no doubt that both are involved, and one without the other amounts to naught.
Access to literature has come a long way since early handwritten manuscripts, thanks to moveable type and the printing press, largely attributed to Johannes Gutenberg. The “technology” Gutenberg leveraged was his own trade of blacksmithing. This is as far from being a scribe as you could imagine—metal versus paper, a loud, hot workshop versus the quiet library environment.
The printing press—an early industry disruptor!
It is unknown how or why Gutenberg formalised the concept of moveable type and the printing press, but it is an early example of “disruption” by someone “outside of the business”.
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