It is a curious thing, publishing books. I’ve never been sure if it is more art or science; either way, there is no doubt that both are involved, and one without the other amounts to naught.
Access to literature has come a long way since early handwritten manuscripts, thanks to moveable type and the printing press, largely attributed to Johannes Gutenberg. The “technology” Gutenberg leveraged was his own trade of blacksmithing. This is as far from being a scribe as you could imagine—metal versus paper, a loud, hot workshop versus the quiet library environment.
It is unknown how or why Gutenberg formalised the concept of moveable type and the printing press, but it is an early example of “disruption” by someone “outside of the business”.
In a Typefi workflow, if you want some text to automatically appear in a certain format in InDesign, you can apply that formatting as a local override or with a character style in your Word document, or encode it in an XML file.
This method of text formatting can’t be used in Typefi fields, because the composition engine doesn’t see that content. Typefi field content can contain only plain text: no formatting is possible.
However, this limitation can be overcome by including some rudimentary, HTML-like text tags in the field content and one or more GREP styles in the InDesign paragraph styles applied to the fields.