Billabong reaps benefits by reducing time, effort and cost

2 March 2009 - Burleigh Heads, QLD, Australia

Typefi Publish, the automated publishing solution developed by Typefi Systems, has helped Billabong, one of the world’s largest manufacturers of board sports clothing and accessories, to automate the production of its product catalogues. This has enabled Billabong to reduce the time, effort and cost spent on graphic design and typesetting.

“Typefi Publish has allowed our Product Developers to maintain much of the catalogue content,” said Rhonda Saunders, Graphic Design and Publication Manager for Billabong. “This has helped us reduce catalogue production timelines and reliance on graphic designers to carry out catalogue composition.”

Using Typefi, Billabong Product Developers can edit catalogue content in Microsoft Excel, and with a few simple steps the graphic designers can produce catalogues in XML, print-ready PDF’s and editable Adobe InDesign files. Typefi Designer, a plug-in for Adobe InDesign, helps Graphic Designers set up the templates and layout rules that drive the design, without the need for scripting or programming. Product Developers can make changes quickly and easily and republish the catalogue. Since the output is an InDesign file, it can be edited for content or design changes.

“We are seeing a growing demand in the corporate sector for the type of automation Typefi provides,” said Typefi CEO Chandi Perera. “It allows an organisation to separate content development from design and presentation. The brand and its presentation remain a high priority for companies such as Billabong, but we are seeing an increased need in organisations to reduce costs.”

About Typefi

Founded in 2001, Typefi Systems is the leader in cross-platform design-driven automated publishing powered by Adobe InDesign Server. The company offers easy-to-use, standards-based software that enables users to create highly designed documents automatically.

About Billabong

Billabong is one of the world’s largest manufacturers of board sports clothing and accessories. From its genesis in 1973, Billabong products are now sold in over 100 countries around the world, and cover surf, skate and snow clothing and equipment. It operates from offices in 8 countries in Australia, North and South America, Asia and Europe.

Typefi Systems and Typefi Publish are registered trademarks of Typefi Systems. Microsoft and Microsoft Office are registered Trademarks of Microsoft Corporation. Adobe, Adobe InDesign and Adobe InDesign Server are registered trademarks of Adobe, Inc.